|
Senior Executive with highly successful record of driving dynamic gains in revenue, profit and market share. Positions companies for vibrant growth by leveraging keen understanding of consumer-based marketing to gain competitive advantage. Brings music, entertainment and production to the next level and continues to elevate the meeting, event, and hospitality industries through internationally based best practices.
SUMMARY OF QUALIFICATIONS:
Entertainment industry senior executive with twenty three years' experience in planning, developing and managing entertainment events in a variety of venues. Expertise in contract negotiations for high-profile entertainers, as well as talent buying for a wide variety of events, successfully matching the appropriate talent to the event. Experienced in organizing, coordinating and managing all areas of event production and post-event analysis. Entertainment authority, industry expert, accomplished musical performer, teacher, lecturer, speaker and author.
- Created a company and propelled it to an award-winning national leader in designing headline entertainment and production services for corporations, associations & facilities.
- Produced events with up to 10,000 participating.
- Holds records for producing the most amount of headline entertainers for a corporate event in the US while managing over 60 people for an event.
- Involved with company’s advertising and marketing campaigns.
- Delivering on-time and on-budget end product.
- Creative forward-thinking growth-oriented leader who zeros in on key issues, inspiring teams, maximizes resources and delivers exceptional cost/benefit ratio.
- Author: Book, Event Entertainment and Production. Wiley & Sons, NYC, © 2004.
PROFESSIONAL EXPERIENCE:
1985-Present Chief Entertainment Officer, MARK SONDER PRODUCTIONS, INC.
Talent Buyer for corporate, association and public events. Responsibilities include meeting with prospective clients, feasibility study of program, SWOT Analysis, development and implementation of productions schedules, gap analysis and bridges, demographic profile of hard ticket sales, contract negotiation for headliners, musicians and all Rider requirements, plus the supervision of sales representatives and employees.
2006-Present Subject Matter Expert Advisor to a new US patented company which will provide a method and a system to determine a market need before any monies are spent to produce and commercialize an artist. This method and system for determining the market demand for an artist comprises: receiving user input to determine which artist to select from a pool of artists; determining the market demand for said selected artist based on users contributing to a fund for said artist; and producing selected artists that attain a predefined level of user contributions.
EDUCATION and PROFESSIONAL DEVELOPMENT:
- M.M. Manhattan School of Music, New York City
- B.M. Manhattan School of Music, New York City
- Certified Special Events Professional
- Professional development in public speaking, presentations and leadership excellence.
- Columnist for various trade publications on entertainment and production.
- Faculty: George Mason University; University of Nevada at Las Vegas; The George Washington University; Northern Virginia Community College; Stratford University.
Excellent health. Enjoys family activities with wife Roxanne and ferret Blizzard, whitewater kayaking, alpine and cross country skiing.
|
Mark Sonder