Event Entertainment News You Can Use
by Mark Sonder Productions, Inc., booking headline entertainment and production services since 1985. Celebrating our 26th Year!

The purpose of this bi-monthly e-zine is to provide meeting and event planners as well as other talent buyers with high-value content to help make their jobs easier and more productive. Save these e-zines in a special Inbox folder for future reference.

November / December 2011 Issue Features:


Industry News: Music Licensing, by Mark Sonder appearing in Insurance & Financial Meetings Management Magazine

The first time meeting and event planners attempt to figure out the ABC's of music licensing can be a daunting exercise. To make an already challenging job a little easier, I’ve prepared a simple primer on music licensing fees for your edification.

For the original article on licensing your music for meetings, conventions, trade shows and/or exhibitions click here.



Featured Act: Keynote Speaker Nathan Schulhof, visionary, inventor, and innovator

 Then: Though the late Steve Jobs' iPods are the most popular MP3 players around, the person most well known for bringing MP3 players to the mainstream is Nathan Schulhof. Schulhof is often referred to as the "father of the MP3 player industry" with the Audio Highway player. Audio Highway was the first company to announce a portable MP3 player that let users download content. Audio Highway won an innovations award for the Listen Up player at the Consumer Electronics Show show in January 1997. [Schulhof's lastest innovation the Joos Orange won an award at the 2011 CES Show.]

Now: iPods now have most of the market share for personal MP3 players. (Source: Time Magazine by Miral Sattar).

For more information on Keynote Speaker Nathan Schulhof, visionary, innovator, and inventor of the MP3 Player and how he can speak at your meeting or event click here.



Event Tip: 10 Mistakes Most Event Organizers Make When Booking Their Speaker, by David Crane

Speaker, author and life coach David Crane takes us through challenges when booking a speaker.
The first challenge David identifies is identifying client's meeting/event objectives.
What do they want? Are there other options avialable that they haven't yet considered? Is the speaker's presentation 100% of the solution? Ask the client what they want.

To read all David's 10 Tips, please click here.



As an award-winning entertainment agency, Mark Sonder Productions, Inc. is the national leader in designing event marketing solutions through headline entertainment and production services for facilities, corporations and associations. Since 1985.

We Keep You Center Stage for more than a quarter of a century and counting!

For booking information on Keynote Speaker Nathan Schulhof, innovator, inventor and visionary or or other headliners, call Mark Sonder Productions, Inc. at +1-540-636-1640 or visit our website at www.marksonderproductions.com.

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